Customer Discovery: Understanding Who Will Use, Buy and Benefit from Your Invention

 You have an idea for a new product or service – great! Before spending precious limited resources developing the product take time to ensure there will be a sufficient market for what you build. Our panel of experts will talk about processes for identifying potential customers, how to approach segmenting them, and techniques for learning what they really want and need.

 Topics we’ll explore include:

• ·       Interviews, surveys, observational studies and research reports – which tools to use and when
• ·       What kinds of questions to ask when interviewing potential users and buyers
• ·       Tips for prioritizing customer segments