Creating Effective Marketing Strategies for your Technology

Having a marketing strategy is crucial for the growth of a biotech company during the R&D phase.  Effective corporate and public communication strategies will help build credibility and trust in the technology and in the company. Our panel of experts will discuss how to approach marketing strategies at different phases of the startup such as academic labs with new intellectual property, companies in stealth mode, and companies planning for major venture capital investments or before IPO. Moreover, we will discuss how to partner with various marketing and public relations firms to effectively communicate the science to the target audience as well as knowing when and how to engage with investors.

Join us, Friday, August 26^th 12PM-1PM EST to learn more on how to develop marketing and communication strategies.

Moderator:

Steve Nappi

Associate Vice President for Technology Commercialization and Business Development

Temple University

Panelists:

Susan Wingeron

President

SciStrategy Communications

Robert Flamm

SVP Head of Corporate Relations

Burns McClellan

REGISTER HERE!